Fear it seems motivates us. All of the researchers have different theory models around how we can get into post traumatic growth mindsets based around FEAR models. These are psychologically based on something called
“Fear appeal ” which is a term used in psychology, sociology and marketing. It generally describes a strategy for motivating people to take a particular action, endorse a particular policy, or buy a particular product, by arousing fear. A well-known example in television advertising was a commercial employing the musical jingle: “Never pick up a stranger, pick up Prestone anti-freeze.” This was accompanied by images of shadowy strangers (hitchhikers) who would presumably do one harm if picked up
Within this fear appeal different people have come up with some pretty spectacular theories as below:
According to the theory, a threat that portrays the negative consequences of non-compliance to a recommended behavior is expected to create fear. In order to relieve the emotional tension of the threat, the “drive” state motivates behavior conduct that reduces the tension.
The Extended Parallel Process Model Theory
EPPM is based on Leventhal’s danger control/ fear control framework and on Roger’s protection motivation theory.It is commonly used in health communication campaigns when a message is attempting to persuade audience members to adopt a healthy behavior. In order for fear-based campaigns to be effective, they must induce a moderately-high level of fear and a higher level of self-efficacy and response efficacy. When the audience feels that there is a higher level of fear than efficacy, the message is ineffective. In short if you’re more scared of something and you believe you can’t get over it then you won’t. Risk versus reward!
Self efficacy is , a personal judgment of “how well one can execute courses of action required to deal with prospective situations”. In simple terms what we believe we can do in a situation.
The Health Behaviour Model suggests that people’s beliefs about health problems, perceived benefits of action and barriers to action, and self-efficacyexplain engagement (or lack of engagement) in health-promoting behavior. A stimulus, or cue to action, must also be present in order to trigger the health-promoting behaviour.
The transtheoretical model of behavior change is an integrative theory of therapy that assesses an individual’s readiness to act on a new healthier behavior, and provides strategies, or processes of change to guide the individual. The model is composed of constructs such as: stages of change, processes of change, levels of change, self-efficacy, and decisional balance.
The transtheoretical model is also known by the abbreviation “TTM“and sometimes by the term “stages of change
The transtheoretical model of behavior change is an integrative theory of therapy that assesses an individual’s readiness to act on a new healthier behavior, and provides strategies, or processes of change to guide the individual. The model is composed of constructs such as: stages of change, processes of change, levels of change.
The theory of reasoned action (ToRAor TRA) aims to explain the relationship between attitudes and behaviours within human action. It is mainly used to predict how individuals will behave based on their pre-existing attitudes and behavioral intentions. An individual’s decision to engage in a particular behavior is based on the outcomes the individual expects will come as a result of performing the behavior. Developed by Martin Fishbein and Icek Ajzen in 1967, the theory derived from previous research in social psychology, persuasion models, and attitude theories. Fishbein’s theories suggested a relationship between attitude and behaviors (the A-B relationship). However, critics estimated that attitude theories were not proving to be good indicators of human behavior. The TRA was later revised and expanded by the two theorists in the following decades to overcome any discrepancies in the A-B relationship with the theory of planned behavior (TPB) and reasoned action approach (RAA). The theory is also used in communication discourse as a theory of understanding
So the question is that I need to now consider in order to help myself through all of this is what model am I using? Is the model I am using really so important? Is the model I use something which creates a barrier for my fear and thus my own healing and understanding?
What’s your fear model in life? I’m guessing not many of us have actually asked ourselves this question really? …